Rooted Shade is an outdoor lifestyle brand that designs and delivers beautiful, sustainable, polarized wooden eyewear. The only deliverable they were struggling with was reaching their consumer, and that’s where we came in.
Through setting a brand precedent, creating media assets, and developing Rooted Shades’ digital presence, the elite eyewear brand now enjoys larger reach and higher rates of engagement.
From our brand standards sessions, we discovered that the vision of Rooted Shades’ two founding cousins was rooted in creating a brand that practices ethical sourcing and supports environmental initiatives. After meticulously outlining the brand’s standards, we set out to deliver a website design that complimented their environmentally-friendly values. We executed on-site photoshoots and recorded video content to create a media asset pool. Through collaborative sessions with the owner and his leadership team, we were able to achieve an end product that uniquely reflected the company’s sustainable identity.
With an elevated digital presence, strategically targeted ad campaigns, a website to match the brand’s standards, and conversion driven content, Rooted Shade has experienced exponential growth that is unrivaled and unmatched by other new ventures.
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